Your Healthy Fix

Your healthy fix is an all-natural, vegan supplement company that offers a range of protein powders and functional teas. The main challenge when creating the brand was create a product for physically active women who are looking for wellness products that would focus on their needs and goals.

Two tall glasses of passion fruit mousse topped with halved passion fruits, mint leaves, and crumbly topping on a wooden board with cookies, passion fruit halves, and a gold spoon.
A pink water bottle with black text saying "Your Healthy Fix" surrounded by white artificial roses and packaged health supplements in black and pink packaging labeled "Protein" and "Digestive Enzymes."
A glass mug with a hot beverage topped with foam, a resealable bag labeled 'Energy Functional Tea,' and a wooden cutting board with loose tea leaves.
Three bags of premium protein powder in front of colorful protein powders and flower-shaped sprinkles spread on a white surface.
A bowl of pink dessert topped with small chocolate pieces, blue edible flowers, and banana slices. In the background, there is a package of chocolate protein powder and a gold spoon, all placed on a white cloth.
Two glasses of pink protein smoothies topped with crushed berries and ice cubes, placed on a white surface with a black bag of pink protein powder labeled "Young Healthy Fix" nearby.
A bowl of purple acai smoothie topped with various fresh fruits including figs, blueberries, kiwi, and yellow grapes, placed on a wooden board with a white cloth beneath.
A person preparing herbal tea with loose herbs from a green bag labeled 'Digest' in a kitchen.
Person holding a cup of herbal tea with a teapot on a wooden tray, another cup of herbal tea, and an energy-focused herbal tea packet in the background.
Stack of five pancakes topped with mango slices, red currants, whipped cream, and a dusting of cocoa powder, on a white plate.
A pink smoothie bowl topped with blueberries, white chocolate shards, chia seeds, coconut flakes, and edible pink flowers. Next to it, a black bag of premium protein powder labeled "Your Healthy Fix" and "High in Fibers, Low in Sugar," with a scoop o
A pink protein smoothie in a tall glass with a rose gold straw, a package of chocolate-flavored protein powder, and pieces of chocolate on a white surface.
A glass of herbal tea with loose tea leaves floating on top placed on a round wooden board, with a package of herbal tea in the background.
Black and pink package of Your Healthy Fix premium protein with raspberry, strawberry, and baobab flavor, placed on a white surface with fresh strawberries in front.

The Project.

  • A woman smiling and preparing a health smoothie using plant-based protein powder in a modern kitchen with fresh fruits on the counter.

    Branding and concept creation.

    The goal: To create a strong and positive brand that would attract a female audience within the wellness & fitness space. Communicating in a playful way about natural and vegan ingredients to lean into that pain point of so many other supplements brands: the use of unhealthy ingredients.

    Branding
  • A glass of green smoothie with a pink straw next to a package of vanilla matcha protein powder, a pineapple, bananas, and a bowl of oats in the background on a kitchen countertop.

    Packaging design.

    The goal: To create packaging that feels luxurious and qualitative while communicating the USP’s of the products in a clear way. The use of the colour black in combination with softer colors support the strong identity of the brand while also adding a touch of femininity and luxury.

    Packaging