Divers Foodbar

Concept creation, creative direction, interior design, branding, marketing & social media management by Aestetik Agency.

A person pouring a red juice labeled 'DIVERS' from a bottle into a glass with ice.
Interior of a cozy cafe with white walls, hanging wall decorations, wooden stools, small rustic round tables, and a cushioned seating area with colorful pillows, including striped and patterned designs. The space is decorated with green plants and ha
A cozy cafe interior with a white wall, a built-in bench with colorful pillows, small round tables with cups and pens, wooden stools, and plants, with a door leading outside.
A person holding two pink smoothie bowls topped with fruit, granola, and coconut flakes.
A person holding a tall glass of green smoothie with a dark green topping.
Three bottles of cold-pressed juice in green, orange, and red colors, placed on a wooden surface against a plain white background.
The image shows a brick building with a storefront on the ground floor, featuring large windows and a door. The storefront has illustrations of green leaves on white panels with text that reads, "I REALLY REGRET EATING HEALTHY TODAY... SAID NO ONE EV
Interior of a modern living space with large green plants, wooden stools, a beige woven pouf with a yellow cushion, a white wall, and a hanging decorative wall piece.
Top-down view of three colorful smoothies with various toppings on a wooden table.

The project

  • Person holding two pink smoothie bowls topped with bananas, berries, granola, and shredded coconut.

    Branding

    Divers is an all vegan & healthy food bar in Antwerp. Using natural elements and earthy tones for the branding brings out the focus on health and wellness but also provides tranquility and calmness.

    Branding
  • Three bottles of raw cold-pressed juice in green, orange, and red, labeled 'DIVERS YOUR HEALTHY FIX,' placed on a wooden stand against a plain white background.

    Packaging

    For the packaging of the to-go cups and juice bottles we chose a transparent branding in order for the natural colors of the food and beverages to shine through and get the real attention they deserve. The messaging is subtle yet on brand.

    Packaging
  • Two cups of coffee with foam art of palm trees on top, placed on a wooden table. A person's arm with a pink sweater, watch, and bracelets is visible, along with a floral phone case and some papers.

    Concept creation

    To bring out the focus on healthy and natural ingredients we chose to use as many elements of nature within the store. The use of wood, teak, sustainable coconuts and a lot of greenery in the shop makes it feel as if you’re entering a tropical paradise.

    Concept creation